Celebrate Pride Month with Sea Change Brewing & the Fruit Loop Society's Special Edition!  

We're dedicated allies of the LGBTQ+ community and we believe in taking action to support and give visibility to our clients who share the same values.

That's why we couldn't be more thrilled to announce an extraordinary partnership between two remarkable entities: Sea Change Brewing and the Fruit Loop Society of Alberta. Together, they've crafted a truly special edition of their renowned Prairie Fairy Blackberry Wheat Ale, infused with the vibrant spirit of Pride Month. 

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This limited-edition beer pours opaque pink and tastes like tart berries and rainbows, truly capturing the spirit of Pride. But it's not just about the taste; a portion of the proceeds from this special edition will be donated to the Fruit Loop Society of Alberta to support the 2SLGBTQ+ community. By enjoying these festive cans, you'll also be contributing to a worthy cause. 

Want to hear something else exciting? This collaboration between Sea Change Brewing and the Fruit Loop Society holds even more significance as the Fruit Loop Society celebrates its 10th anniversary. So let's raise a glass to a decade of spreading love and acceptance. 



All about the labels.

Now, let’s focus on the labels (you know we love that). To bring this special edition to life, we used a unique printing technique called Variable Data Printing (VDP). With VDP, we printed vibrant and colourful labels that truly represent the essence of Pride. If you're curious about VDP and how it can enhance your brand, visit our VDP page and unleash the power of personalized printing! 

For a visual treat showcasing the power of VDP (and the spectacular label design from Sea Change!), take a look at the photo below. Witness the magic of the variations coming together, forming a dazzling rainbow of colours! Pretty cool, right? 


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Curious about The Fruit Loop Society?

The Fruit Loop Society of Alberta is an Edmonton-based, volunteer-led non-profit social enterprise.

They organize regular events that bring the community together, including dance parties, festivals, and charity events. These events provide a safe and inclusive space for 2SLGBTQ+ individuals and allies to come together, socialize, and feel a sense of belonging.  

They're a lifeline for those who lack support from their families or communities. But it's not just about having a good time – Fruit Loop also supports educational programs, fights discrimination, and consults with government bodies to make sure policies are inclusive.

Fruit Loop is all about creating a vibrant, diverse, and accepting community. Plus, they're there for 2SLGBTQ+ individuals facing homelessness and poverty, providing support and empowerment through fundraising initiatives.  

Ready to dive deeper into the awesomeness of the Fruit Loop Society? Check out their website for more info about events, initiatives, and how you can get involved. 


And now, the moment you've been waiting for... where can you get your hands on these fabulous beers?  

Get them at the upcoming Pride Block Party happening this Saturday (June 3rd) and the Pride Dance taking place next Saturday (June 10th) at the Starlite Room.

You can expect an unforgettable experience filled with vibrant energy, incredible music, and, of course, some vibrant canned beverages!  

Or, purchase these beers directly from Sea Change Brewing. Just visit their website here and get your taste of Pride right at your doorstep!


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