---
title: Suck it Cancer!
description: Summit Labels sponsors a craft beer label featuring the work of local artist Chili Thom. Read about the project and where to pick up Backcountry Brewing's 'Suck it Cancer' beer.
image: https://blog.summitlabels.ca/hubfs/backcountrybrewing_69843753_555477668523866_4556421505347330198_n.jpg
---

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# [Industry News](https://blog.summitlabels.ca/tag/industry-news) Suck it Cancer!

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## **Drink for a good cause.** Labeling in Chili's Honour.

---

Cancer sucks. In 2016 local Squamish artist Chili Thom succumbed to cancer and in his honour we are proud to sponsor Backcountry Brewing’s smash hit “Suck it Cancer”.

Throwing back to last years fan favourite and gold medal winner at the BC Beer Awards — "Suck It Trebek” — [Backcountry Brewing](https://www.backcountrybrewing.com/) flipped the script on this beer, renamed it "Suck It Cancer", and collaborated on the can design with [Chili Thom](https://chilithom.com/)’s estate. Using his own art piece ‘Mounties in my Mind' as the label. 

> “We realized, 'OK, well this would be very, very insensitive if we brought a beer back that was called Suck it Trebeck. We thought we’d flip the script and call it ‘Suck it Cancer’ and then fundraise for cancer.” - Ben Reeder, co-founder and marketing manager for Backcountry Brewing.

In Chili's honour we hope to raise over $5000 with this beer for the [BC Cancer Foundation](https://secure2.convio.net/bccf/site/Donation2;jsessionid=00000000.app270b?df_id=7343&mfc_pref=T&7343.donation=form1&s_src=CompPPC&_ga=2.141171698.113956244.1570216451-1689365421.1570216451&_gac=1.208259622.1570216451.EAIaIQobChMIpOz9iqiD5QIVyiCtBh1jkg4hEAAYAiAAEgI7s_D_BwE&NONCE_TOKEN=D5AC18AA8232D3340FB88D1D6CA4A3B0), a national leader in cancer research.

![Backcountry-R.J.Visions(Crop)](https://blog.summitlabels.ca/hs-fs/hubfs/Backcountry-R.J.Visions(Crop).jpg?width=800&name=Backcountry-R.J.Visions(Crop).jpg)

```
Suck It Cancer: DDH (Double Dry Hopped) Pale Ale 5.5% ABV | 28 IBU
```

#### Backcountry Brewing will be donating:

$1 per 4-pack sold

$50 per keg sold

$0.50 per sleeve sold in tasting room

$1 per 1L growler sold

$2 per 2L growler sold

#### While supplies last, you can find this beer across BC in:

| Whistler/Squamish | - All stores |
| --- | --- |
| Vancouver | - Legacy - Highpoint - Brewery Creek - Firefly - Liquor Depot Cambie - Darbys Liquor Store - Liberty Wine Commercial |
| North Vancouver  | - BCLS Lynn Valley - BCLS Park Royal - The Gull - Spirits of Mt. Seymour - Jack Lonsdales |
| Sunshine Coast | - Lighthouse Liquor - Blackfish Liquor Store |
| Fraser Valley | - Lickman Liquor STore - Clayton Liquor Store - Jaks Group - Whatcom Liquor Store - Town Centre LRS |
| Interior | - Cask and Barrel Kelowna - Lansdowne Liquor - Mission Liquor - Public Liquor Kelowna - BCLS Kelowna Orchard Park |
| Vancouver Island | - Liquor Plus Duncan - Hillside - Cobble Hill - Saanich - Royal Oak - Cascadia - Courtenay - Eagle Creek |
| Tri-cities | - John B Liquor Store - Jaks Coquitlam |

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