Time for your next sensational seasonal? Have you considered cranking up your can with 360 degrees of branding? We're talking, of course, about digitally-printed-shrink sleeves. So pour yourself a taster, and let's get down to it.
Shrink sleeves: a brief boozy history.
Shrink sleeves are not new – in fact, they were first introduced in Japan in the 1960s as a means of tamper-proofing sake bottles. More recently, they're all over craft beer shelves across Canada due to their quality, flexibility, and branding power. With 25% more design space than the typical label, you can have expansive graphics, detailed ingredient lists, and room for just about anything you want!
Why shrink sleeves?
- More design real estate
- Durability and scuff-resistance.
- Precise registration
- Available in Summit's sustainable suite
The digital shrink sleeve difference
When it comes to digital, the difference is obvious. It's the Summit difference. It's:
- Fast lead-times,
- Extensive creative flexibility,
- Variable, mosaic, and collage technology.
- Oh, and group-run projects.
No more twiddling your fingers while you wait four weeks for flexo shrinks (that have a higher fail rate anyway). Our digital tech uses lasers for pinpoint precision. Plus, we're setting the industry standard with reporting. So we can ensure the lowest fail rate possible.
Prepping to sleeve your cans
Ready to commit? Consider how shrink sleeves are applied to your cans first. The equipment needed to apply shrink sleeves effectively and consistently is expensive, so it's not something you want to do in-house. Luckily, we work with the best application partners across Canada, and we're happy to connect you with them.
With that, we'll leave you with the following thought: shrink sleeves are fantastic, fun, and funky. They're durable and designable. They're in the For the Love of Beer Program! So what are you waiting for? Put down the beer and pick up the phone. Let's figure out your next sensation.